HISPANICGOLDRUSH.COM - Whois Information
How to Win the Hispanic Gold Rush
This book explains the reasons why many organizations have had little success in marketing to Hispanics in the United States. Practical tools are conveyed to help businesses better direct their resources so that they may succeed in this challenging marketplace. Demographic data about the Hispanic population is presented, together with valuable information about cultural and motivational traits that are unique to Hispanics--and that determine their purchasing decisions. In addition, it describes four potential steps organizations can take to significantly and effectively increase their sales to this important ethnic group.
Hispanicgoldrush.com
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