K-Modes (K Modes or Kmodes) clustering for Market Segmentation and Perceptual Mapping

Keywords: market segmentation, Chaturvedi, Carroll, Data Mining, Paul Green, cluster analysis, latent class, latent class analysis, K-modes, multivariate analysis, K-means, inventor of K-modes, kmodes, discrete mathematics, inventions, Indian, Cluster analysis, SINDCLUS, partitioning techniques, partitioning, overlapping clustering, outlier detection, robust methodology, non-linear optimization, integer programming, non-linear integer programming, multivariate analysis, factor analysis, Block clustering, multidimensional scaling, latent class, latent class regression, K-means, K-medians, overlapping K-means, overlapping K-medians, Marketing research analysis, business analysis, advanced analysis, targeted marketing, greedy algorithm, fast algorithm, efficient data mining, large-scale data mining, mining large data, heterogeneity

Tags: kmodes, modes, clustering, market, segmentation, perceptual, mapping, chaturvedi, analysis, carroll, data, marketing, overlapping, mining, green, classification, presented, latent, class, conference, science, means, model,

Kmodes.com

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KMODES.COM - Site Location
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