LATHIAN | pharmaceutical promotions

Description: LATHIAN executes integrated multi-channel promotions (MCP) to physicians and other healthcare professionals via eDetailing and direct marketing. We digitally enhance your promotional content and leverage our response database to help you effectively target, then deliver your marketing messages to appropriate physicians.

Keywords: LATHIAN, LATHIAN | pharmaceutical promotions, LATHIAN.com, Lathian, Lathian Health, Lathian Systems, lathian.com, online healthcare and pharmaceutical marketing, integrated reporting, interactive learning program, pharmaceutical and medical digital marketing, integrated multi-channel promotions, integrated non-personal promotion, ePromotion, eDetail, eProgram, Webisode, Virtual Detail, content develpoment, online pharmaceutical marketing, non-personal promotion to physicians, Web-based market research, extend salesforce, sales force tools, healthcare professionals, HCPs, Closed-Loop Promotion, CLP, Non-Personal Promotion, NPP, eMarket Research, data products and solutions, digital marketing, Adobe Flash-enabled content, AMA Database Licensee, transmit data to CRM systems, export data to CFA systems, extended ROI analysis, MyDrugRep.com