CSDM Why are Gifts enclosed with direct mail appeals so effective? And why in these tough economic times are prize draw mailings bucking the trend and producing such striking results? The answer may be found in the field of social psychology. Here we provide an extract from an article published in Scientific American by Robert Cialdini on why it will pay charities to understand how deeply entrenched human behaviours can have a direct bearing on fundraising performance. In this case, it looks very much as though there’s the potential to double response rates by understanding what’s going on in the donor’s mind. Csdm.org.uk~Site InfoWhoisTrace RouteRBL Check
