Uplift.com UPLIFT, Inc. Engines of Communication 815 Villa Vista Court, Redwood City, CA 94062 650.544.5325 hross@uplift.com Increase the flow of real information across market spaces. Purpose Core contributors Michelle Ryder Ross Marketing manager (1993) Joan Andrews Graphic designer (1988) Jamie Brodie Senior writer (1985) Aryn Kelly Web infrastructure & design (1996) Caroline Rose Senior editor (2001) Susan Watrous Project manager, editor (1987) Client list (partial) 3Com Adobe Apple Askey Backflip Borland Brio Busium Cisco Dantz Development Dialog Digital Research Dust Networks Jarna Macromedia Mainbrace Mantis Mass Microsystems MATRAnet Netscape Communications NeXT, Inc. Nortel Philips Shoreline Communications SkyTel Sony VisiCorp Visual Engineering WebTV Xtree, Inc. eMusic Finial Google Hewlett-Packard Inference Jarna Logitech Macromedia Mantis Labs Mass Microsystems MATRAnet Netscape NeXT, Inc. NeXT, Inc. Nortel Philips ShoreTel SkyPilot Networks SkyTel Sony Trapeze VisiCorp Visual Engineering WebTV Xtree, Inc. Services Knowledge Products Marketing—core messaging, naming, advertising copy, brochures, newsletters, reviewer guides, presentation decks, success stories Documentation—user guides, reference cards, online help, technical reference, tutorials Web presence—site design, content, infrastructure, database Enabling tools—style guides, documentation guideline kits, training modules The UPLIFT Approach Isolate organizational DNA Create clear, effective communications Understand and channel client goals Emphasize context of use Build lasting relationships Projects Google Instructional design Created instructional collateral targeting enterprise users migrating from Lotus Notes to Google Apps. Designed layout for quick reference guide to key features and wrote original copy. Logitech Marketing communications UPLIFT provides product naming, core messaging, tag lines, ad copy, feature guides, documentation, and box copy for the industry-leading vendor of pointing devices and keyboards. For Logitech’s high-end pointing devices UPLIFT created graphical feature guides detailing the advanced capabilities built into the products. A resounding success in the marketplace, the feature guides underscore the expertise and experience associated with the Logitech brand. Logitech Product Showcase collateral UPLIFT creates core communications for industry events and product launches. In 2006, UPLIFT produced key collateral for CES and the company’s annual product showcase in Naples, Florida including the keynote speech introducing the new flagship mouse, the MX Revolution. For Logitech’s annual Product Showcase in Naples, Florida, UPLIFT created seven distinct timeline panels tracking product evolution in different market segments. Received enthusiastically by resellers, the 4’ by 10’ panels have been reproduced for international use and are now on display at Logitech corporate headquarters. Logitech Initiative copy and creative direction Wrote tag lines, key messaging, and web content for new marketing initiatives: Notebook Essentials, PC Peripherals, and Personal Communications. Provided creative direction for look and feel of initiative web pages. Logitech Logitech diNovo Edge UPLIFT named the premium keyboard product and created core marketing messaging, including tag lines and ad copy. diNovo Edge Logitech MX™ Revolution UPLIFT produced key messaging and marketing content for new flagship product, including tag lines, box copy, video content, and ad copy. Trapeze Networks Marketing communications Responsible for upgrading a wide range of marketing communications: icon library, corporate presentation, product presentations, white papers, industry brochure, use scenario illustrations, and web pages for health care market segment. Designed layouts and wrote original copy for all collateral. UPLIFT created an isometric design template for the Trapeze icon library and directed a design effort producing over 170 icons for use in corporate communications. ShoreTel ShoreTel5 Planning and Installation Guide ShoreTel5 System Administrator’s Guide UPLIFT operated as a virtual publications group for ShoreTel from 2000 to 2005, producing multiple levels of documentation and marketing collateral for the company’s award-winning VoIP telephony products. ShoreTel ShoreGear Voice Switch Quick Install Guides UPLIFT designed and produced the 11” x 17” Quick Install guides that ship with the company’s ShoreGear VoIP gateway devices. The ShoreGear Voice Switch Quick Install Guides offer graphical, easy-to-follow instructions for setting up and configuring ShoreTel’s VoIP gateways for enterprise telephony. SkyPilot Networks Your First SkyPilot Network UPLIFT created a graphical install sheet to assist administrators setting up a SkyPilot wireless mesh network. UPLIFT has provided virtual publications services to SkyPilot Networks since 2004, totally overhauling the company’s documentation and creating a methodology for communicating core information to customers. 2-Way Messaging Pager UPLIFT wrote contextual user instructions and produced supplementary materials. SkyTel The 2-Way pager package opens like a gift, presenting a “Read First” pamphlet that the user must lift to reveal the device. Visually engaging, the “Read First” pamphlet walks the user through a series of activities, including making a notation of the Mailbox ID, refreshing the battery, setting time and date, and sending an initial message. SkyWriter Service UPLIFT named the 2-Way Paging device and wrote the product service instructions. SkyTel Nino 300 & 500 UPLIFT served as a virtual publications department for PMCG, producing all documentation and marketing collateral supporting the division’s Windows CE-based devices. UPLIFT managed all phases of the documentation cycle—from scheduling and budgeting through reviews and final production. Philips Mobile Computing Philips Mobile Computing Velo Vantage online newsletter UPLIFT designed, edited and published Velo Vantage, a monthly HTML Newsletter for owners of the Velo handheld device. Tivoli Messaging Platform UPLIFT designed the user interface for a client-server product showcasing the platform’s capabilities. Jarna Apple Remote Access Personal Server Apple Remote Access Personal Client UPLIFT produced product brochures, case studies, and documentation for Apple’s remote networking products. Apple Computer * Since 1983, UPLIFT has produced over 20 user manuals for Apple Computer. NeXT Cube UPLIFT produced user documentation for the workstation’s operating system and bundled applications. NeXT Dust Networks Web Content UPLIFT wrote original content and provided creative direction for the relaunch of the wireless mesh-networking company’s web site. MantisLabs MantisLabs, Inc. UPLIFT named the consulting agency, created identity materials, and produced the Flash-based corporate web site. Directions to the MantisLabs office are contained in a “flip-book” of photographic instructions. Expressing the client’s playful approach to business, the design also pays homage to the intricate maps that occupy the overside of Japanese business cards. CORA Community Overcoming Relationship Abuse Domestic Violence poster UPLIFT created posters (in three languages) and brochures to support the non-profit organization’s campaign to raise awareness of spousal abuse. UPLIFT designed, wrote, and produced CORA’s flagship brochure. The document quickly became the most successful communications product in the organization’s history. An original print run of 15,000 was exhausted in less than a month—six months ahead of the projected end date. Uplift.com~Site InfoWhoisTrace RouteRBL Check
