Profit from the Core: About Profit from the Core Based on a ten-year study of more than two thousand technology, service, and product companies in a variety of industries, Bain author Chris Zook's Profit from the Core argues that most growth strategies fail to deliver value - or even destroy it - primarily because they wrongly diversify from the core business. Profitfromthecore.com~Site InfoWhoisTrace RouteRBL Check