Chris Stoddard discusses the first practical step towards successful email and internet fundraising

Description: Chris Stoddard asserts that the first practical step towards successful email and internet fundraising is to begin building your email address list – the database of email addresses which is the lifeblood of your email and internet fundraising programme. Most charities coming to this for the first time will find that they have relatively few email addresses on file. Even if they have a large database of direct mail donors, relatively few of these will have surrendered their email address, however often and persistently you have asked. So in most cases it will be a matter of building the list more or less from scratch.

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Chrisstoddard.org

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