Chris Stoddard discusses idea of incentivising the donor and other issues Chris Stoddard discusses the idea of incentivising the donor with the chance of a cash prize. It may seem ‘tacky’ and a bit ‘low brow’. However, from the first church raffle onwards, incentive fundraising has a long and good track record. Now, as fundraisers seek new sources of funds as old ones become more competitive, its time for a new look at giving another incentive to donors. Here’s how some of the most productive schemes work: Chrisstoddard.net~Site InfoWhoisTrace RouteRBL Check
Chris Stoddard discusses the first practical step towards successful email and internet fundraising Chris Stoddard asserts that the first practical step towards successful email and internet fundraising is to begin building your email address list – the database of email addresses which is the lifeblood of your email and internet fundraising programme. Most charities coming to this for the first time will find that they have relatively few email addresses on file. Even if they have a large database of direct mail donors, relatively few of these will have surrendered their email address, however often and persistently you have asked. So in most cases it will be a matter of building the list more or less from scratch. Chrisstoddard.org~Site InfoWhoisTrace RouteRBL Check
Chris Stoddard Chris Stoddard has published a road map A blueprint for fundraising which is serialised on this site. It is for all those trustees who have worried: “where is all the money going to come from”. It is for all those Chief Executives who have said to themselves: “How am I going to meet those budgets”. It is for all those fundraisers who have come into a job wanting to change the world and finding that the world of fundraising is rapidly changing them. And it is for all those incredible volunteers who want to give freely of their time and their talents and want to know how to do this to greatest effect. Chrisstoddard.co.uk~Site InfoWhoisTrace RouteRBL Check
