Chris Stoddard discusses idea of incentivising the donor and other issues

Description: Chris Stoddard discusses the idea of incentivising the donor with the chance of a cash prize. It may seem ‘tacky’ and a bit ‘low brow’. However, from the first church raffle onwards, incentive fundraising has a long and good track record. Now, as fundraisers seek new sources of funds as old ones become more competitive, its time for a new look at giving another incentive to donors. Here’s how some of the most productive schemes work:

Keywords: fundraising, prominent, sticky, charitable, incorporated, organisation, charities, internationally, working, alzheimer's, inquiry, published, report, chapter, compliance, latest, toolkit

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Chrisstoddard.org.uk

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