Skyelab New York

Description: Skyelab is a strategic alignment agency. Using non-traditional research, trendspotting, and strategic planning, we get at the heart of what consumers want and to the core of what brands offer. This allows us to bring the right brands and the right consumers into alignment. We create the conditions for conscious consumption. Brands stop wasting time, effort, and money chasing the wrong people and inventing products to fill non-existent niches. Consumers feel more satisfaction because they come into the transaction experience informed and willing. It’s a relationship that starts with honest, two-way communication and culminates in mutual esteem. Skyelab creates prejudice-free environments. Our research and co-creation events are designed with integrity to eliminate the adversarial relationship that many brands get into with their consumers–often unwittingly. Consumers are encouraged to express themselves freely,and brands are encouraged to listen without judgment. Candid conversation (one-on-one and group), creative brainstorming and co-creation exercises, interviews, cultural exploration and workshops are some of the tools we use. Result: the dynamic shifts from coercion to collaboration. Which results in stronger, deeper relationships, and eliminates wasted energy and resources spent trying to reach the wrong people and correct mishandled communications. Skyelab’s goal is to reduce the amount of miscommunication in the world of marketing and communications by bringing more people to common ground.

Keywords: skyelab, new york, trends, trend, trendspotting, trendspotter, trendspotters, trend forecasting, forecasting, trends analysis, future, futurist, futurism, anthropology, cultural anthropology, strategy, brand strategy, strategic planning, planning, anthropologist, tipping point, inflection point, strategic thinking, innovation, sustainable business, business strategy, culture, cultural commentary, coolhunt, coolhunter, agent, advocate, consumer specialist, consumer behavior, consumer profiles, segmentation, research, researcher, marketing, consulting, marketing consultant, strategist

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Skyelab-us.org

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